Personal Branding and Content Creation for CEO: "Processing Creativity"

Project Description:

This project was centered around the development of the personal branding and online presence for our company's General Manager, Steeve. Aptly named "Processing Creativity", we aimed to create content that mirrored Steeve's unique life experiences, expertise in designing efficient processes and workflows, and dedication to a creative lifestyle. The goal was to generate authentic and insightful content that was educational in nature and resonated with his audience.

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Objectives:

The project's primary objectives were:

1. To establish an authentic and insightful personal brand for Steeve.
2. To create engaging content reflecting Steeve's life experiences and interests.
3. To prioritize storytelling and education over sales.
4. To automate the content creation process for maximum efficiency and consistency.

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Methodologies:

We undertook the following steps to achieve these objectives:

1. Conducted extensive interviews and conversations with Steeve to gather insights from his life journey.
2. Identified content pillars based on Steeve's life experiences and areas of interest.
3. Created an automated system to transform Steeve's voice messages on various topics into scripts for short videos, carousels, quotes, and articles.
4. Produced podcasts centered on creative processes, featuring guest interviews conducted by Steeve, with subsequent editing into short-form social media content and YouTube videos.

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Outcome:

The project resulted in the successful creation of a steady stream of content for Steeve's personal brand. The content, reflecting a wide range of topics derived from Steeve's unique life journey, interests, and areas of expertise, was successfully repurposed across multiple formats and platforms. We have established two content pipelines, one for short form content including videos complemented with graphics and one long form pipeline with podcasts, YouTube videos and derived shorts.

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Long form pipeline examples:

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Shortform pipeline examples:

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Impacts and Lessons Learned:

The project presented a significant challenge in establishing an appropriate tone that would resonate with Steeve's specific audience while staying true to his unique persona. Through this process, we learned the importance of authenticity in personal branding and the value of a streamlined and efficient content creation process. The project exemplifies our commitment to "practice what we preach", demonstrating our dedication to authenticity, creativity, and process optimization in personal branding.

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